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Help Save Hemp Beverages!
Urge lawmakers to support sensible hemp beverage regulation now!
The Important Part
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Fill out this form to sign our petition and urge our lawmakers to support sensible hemp beverage regulation!
Our Initiative
Regulate, Don't Ruin is a North Carolina statewide advocacy campaign designed to create awareness on the impending federal hemp ban. We serve to promote sensible hemp beverage regulation and urge lawmakers to create legislation that will govern these beverages just like alcohol.
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This is not a protest campaign.
It is not cannabis culture marketing.
And it is not a brand-forward promotional vehicle.
Regulate, Don't Ruin exists to educate the general public about the impending ban, what's at stake, and provide a clear and easy pathway to take action. Lawmakers need to hear from real, every day people on this issue so they understand its importance, and that they need to act before it's too late. If we don't act now, come November 12, 2026, these products will become banned -- killing an entire industry, hurting local farmers, and injuring our economy.
The Problem
On November 12, 2026, all hemp products will become illegal and kill a $30 Billion industry along with 300,000 jobs. This will hurt small businesses, local farmers, and our economy.
The Solution
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In order to save this exploding industry, we need either category regulation, or time to work out regulation. Some of the current bills that this campaigns supports includes:
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The Hemp Safety Enforcement Act
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βThis bipartisan Senate bill, sponsored by Rand Paul (R-KY) and Amy Klobuchar (D-MN), would allow states to opt out of the federal hemp ban set to take effect in November.
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The Hemp Planting Predictability Act
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βRep. James Baird's (R-IN) bill would delay the federal hemp ban by one to two years, giving Congress more time to develop legislation that protects jobs, eliminates bad actors, standardizes labeling, and requires third-party testing.
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Rep. Morgan Griffith's (R-VA) bipartisan bill would create a first-of-its-kind federal regulatory framework for hemp-derived cannabinoid products under the FDA.
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We also support the proposed Protecting Our Community Act/SB 265 bill introduced in the NC General Assembly which establishes a comprehensive regulatory framework for hemp-derived consumable products.
The People Behind The Initiative
Regulatory Principles
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This campaign promotes the following regulatory principles to create a safe, thriving, and transparent hemp beverage industry:
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Age Restriction - The sale of hemp beverages should be restricted to adults aged 21 years or older.
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Safety - The safety of the consumer is paramount and should be a driving force in the industry.
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Serving Size and Potency - THC levels should be safe, effective, and provide value to the consumer.
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Labeling - Clear, consistent labeling is necessary to empower the consumer and build credibility for the industry.
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Regulatory Clarity - Regulations are necessary and should be thoughtful, concise, and support consumer safety and industry growth.
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Marketplace Consistency - A framework is necessary to ensure consumer confidence, marketplace consistency, regulatory clarity and public safety.
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βIn lieu of federal action, state governments should work together to develop guidelines that are consistent across state lines.
The Impact of the Hemp
Beverage Industry
The U.S. hemp-derived THC beverage industry is currently worth about $1.3 billion in annual legal sales. Experts project the total addressable market could eventually reach $10 billion to $15 billion the category grows.
The U.S. hemp and THC beverage market is growing at an explosive compound annual growth rate (CAGR) of roughly 50 - 75%, with some state-level retail data showing double-digit growth.
This isn't just for "stoners." These beverages are enjoyed by real, everyday people like soccer moms, veterans, elderly folks, and those looking for an alternative to alcohol.
Hemp beverages have become a massive lifeline for the struggling craft brewing and traditional alcohol industries, offering higher profit margins and faster inventory cycles than brewing beer.
Hemp beverages have also become a viable revenue stream for independent restaurants, bars, and other retail outlets who face the increasing operation costs. As alcohol consumption continues to decline, many businesses are shifting to hemp beverages to meet consumer demand.
